There's something romantic about radio, don't you think?

I recall as a schoolgirl in Penang, hiding under my bedcovers, and tuning into the RAAF (Royal Australian Air Force) radio station. It was the only station playing decent music and I'd send in requests, and I'd wait for them to be answered. What a thrill.

Yesterday, I was on radio in Singapore – Living Room 93.8 – a talk show station and the subject was how social media was changing the way people, in particular, Singaporeans planned and booked their travel. With me were Marc Charron, the man charged with expanding TripAdvisor's empire in Asia Pacific, and Mario Jobbe, the co-founder of Circos Brand Karma.

It was fun. Hosts Pamela Ho and Stanley Leong are bubbly deejays and wanted to know, among other things, what Singaporeans wrote about most in reviews. Food, said Mario. No surprise. The only time I get comments on my Facebook updates is when I post pictures of food in places I travel to.

Mario believes that social networks and the way it was allowing people to share hotel reviews in particular were enabling travellers to make better decisions about places to stay and to know what to expect. Actually, in some ways, it raises expectations, he said, because now that someone had read about it, they had a certain expectation.

Follow the link below to read the entire story in a new window:

www.webintravel.com//blog/video-hasnt-killed-the-radio-star-so-there_619