Hilton Hotels and Resorts (Hilton) has once again been chosen as the ‘Number 1 Hotel Brand' in Japan, its fourth consecutive year winning the title.

This ranking is based on the annual Asia Pacific Hotel Business Guest Survey conducted by UK-based consultancy group BDRC.

It takes into account factors such as a hotel brand's scores for prompted and unprompted awareness, usage of a brand in the last 12 months and intention to recommend the hotel to others. The survey took place in 14 countries across the Asia Pacific region, with 776 respondents in Japan.

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