China's only low cost airline, Spring Airlines, has its eye on one key target – to achieve 100% online direct sales.

Lfan Yang, sales and marketing director (left), said that currently it was achieving 75% direct sales.

As the only low cost airline in China, Yang said Spring Airlines' main mission was to reduce costs including channel costs.

"We are dedicated to online sales," he said. "We are a small airline and our customers are price-sensitive so price is the top issue with us."

Based in Shanghai's Hongqiao Airport, Spring Airlines' 17 Airbus A320 jets fly passengers to over 55 routes within mainland China and recently it added Hong Kong and Japan to its network.

In July, Spring Airlines reported a half-year net profit of CNY160 million ($23.6 million), a fourfold year-over-year improvement, maintaining a profit streak that goes back five years. Spring has also said it plans to open international routes to Korea and other South-east Asian countries.

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