Luxury hotel chain launches Iphone app for research, booking, Fairmont President's Club and more.

Whether booking business travel on the fly or daydreaming about that next vacation while waiting in line at the grocery store, a new iPhone App from Fairmont Hotels & Resorts is any easy way to peruse the brand's stunning collection of landmark properties around the world. Available globally in Apple's iTunes Store and the iPhone App Store, the program will provide access to booking, reservations, hotel information, packages, destination recommendations and more.

"As more people rely on their mobile devices for every day functions, we are committed to providing products that suit their needs. By creating this new way to interact with our properties, we hope to make their stay easier than ever," said Brian Richardson, Vice President Brand Marketing & Communication, Fairmont Hotels & Resorts.  "Our guests are busier than ever, and this new App provides a quick resource for individual profiles of each of our hotels, complete with room descriptions and restaurant details, which will make booking a stay on the go quick and simple for our guests."

For guests who want to book a room, the new application provides a wealth of information to help users decide exactly where they want to stay. Property slideshows not only pull from Fairmont.com, but also show user-generated photos from EveryonesAnOriginal.com, Fairmont's online community of guests, colleagues, and fans.

In addition to having the ability to book, modify and cancel reservations at any time, users can search for packages by theme, with categories such as Celebration, Culture, Discovery, Family, Food & Wine and Golf. So whether guests need to book a business trip to Toronto's Fairmont Royal York, visit the recently re-opened Fairmont Peace Hotel in Shanghai, or find a last minute package for a long weekend with the kids at Fairmont Washington, D.C., the new App will have them covered.

Once guests have booked their stay, the Fairmont App offers everything from weather to "10best" destination guides, which direct guests to the best food, activities and shopping the area has to offer. The App will even let users add posts and photos to EveryonesAnOriginal.com in real time. Members of Fairmont President's Club, the brand's complimentary guest recognition program, will have full access to their account, including stay history, future reservations, and the option of updating their personal profile. Non-members who wish to join the program can enroll for free.