Seems that there are not enough LCCs in IndoChina, so Thai Airways who already has a wholly owned and operated LCC business called NOK Air is now partnering with Tiger to create Tiger Thailand. (try saying that after a few martinis)
You have to ask yourself why do this?
There are already a whole host of players in the market. Directly we have so many and then because BKK and HKT amongst others are so popular there are many additional players coming in.
So what gives... is this to prevent another squeeze play that has happened to Virgin Blue in Oz?
Gotta think this is not a smart move - but then who am I?
Cheers
Thanks for reading - private comments please to professorsabena@gmail.com
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