IHG is growing its boutique hotel portfolio opening a new Hotel Indigo in London today, situated moments from the city's iconic Tower Bridge.

Located on Minories in the City of London, between Aldgate and the Tower of London, Hotel Indigo London Tower Hill has 44 bedrooms and two suites. The converted office building will offer guests easy access to the city's most famous sights, with excellent transport links to London's airports and train stations. Owned by the Thai Square Group, the hotel has eight floors with a bar, two restaurants and views over Tower Bridge from the top floors.

Hotel Indigo is IHG's newest hotel brand and offers guests boutique hotel design with the peace of mind they get from staying with a large hotel group. There are 34 hotels open worldwide and 53 more planned including four new hotels in the UK. The brand began its global roll out last year with the opening of Hotel Indigo London Paddington in January 2009.

All Hotel Indigo properties have a unique character. Brand standards don't dictate the number or size of rooms, making it ideally suited to conversion properties. Conversions are attractive to developers because they require less financing than new builds and can be up and running in a shorter period of time.

Kirk Kinsell, IHG's president for Europe, Middle East and Africa, commented: "Hotel Indigo is our youngest brand but it's already proving to be a winning formula. We opened the first Hotel Indigo in the UK last year and have since signed five new hotels in London, Liverpool and Glasgow. The success of the brand lies with the fact that it offers guests the best of both worlds - the individuality and unique design you get at a boutique hotel with the reassurance and benefits of booking with a big hotel group."

Haim Danous, managing director, Thai Square Group, said: "Our location close to the historic Tower Bridge and Tower of London but also moments from London's financial centre makes the hotel an ideal base for tourists and businesspeople. Because we have just 44 bedrooms and two suites, we're able to provide a personalised approach to customer service which we believe will be a winning formula with our guests."

In October last year, IHG signed two new Hotel Indigo properties in Glasgow and Liverpool. Hotel Indigo Glasgow with 96 bedrooms and the 151-room Hotel Indigo Liverpool are both scheduled to open in spring 2011.

Hotel Indigo first launched in Atlanta in 2004. IHG plans to open its first Hotel Indigo in Asia later this year. Hotel Indigo Shanghai on the Bund is expected to open to guests in autumn. IHG has also signed the first Hotel Indigo in Southeast Asia. Hotel Indigo Bangkok Wireless Road is expected to open by the end of 2012.