I'm talking with a major hotel software company about producing a monthly benchmarking report on how hotels (and their guests) are using social media.

Which metrics would you find most helpful in a study like this?

The big challenge is coming up with numbers that are useful across the wide range of properties out there.

Contact me via the below link and let me know your thoughts, and we'll try to put this together for you.

www.hotelmarketingstrategies.com/contact