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Easyjet shows boost in yields but...... from where?
Thursday, 28th January 2010
Source : Timothy O Neil-Dunne ~ T2Impact.com
Easyjet has made a lot of play lately that it is making more money from its GDS revenue, however the recent numbers dont show this.

Indeed an examination of their numbers show that total revenue actually only just rose. Given the troublesome year - this is still quite an achievement.

  • Total revenue per seat (£) 47.50 45.57 4.2%
  • Passenger revenue per seat (£) 37.60 36.90 1.9%
  • Ancillary revenue per seat (£)
  • Including checked bag charge 9.90 8.68 14.0%
  • Total revenue per passenger (£) 55.38 54.66 1.3%
So the real driver comes again from the ancillary revenue bucket. With baggage fees definitely helping along.

Ryanair's numbers (in dollar value) are not quite as good but still very healthy.

So there is still a lot of room for growth.

One observation is that clearly the model of being able to get ancillary revenue at the point of sale is going to be a driver for all airlines

Cheers
Thanks for reading - private comments please to professorsabena@gmail.com

T2Impact is a business development, technology and strategic consulting group focused on helping firms to accelerate their growth either in new geographies or with new products and services. Our name derives from the companys focus; accelerating time and getting from idea to impact quickly for its clients.

We provide a full line of strategic planning services, including marketing plan development, joint venture opportunity evaluation, market and competitive research, process re-engineering, business plan validation and execution. 

www.t2impact.blogspot.com
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