The DTCM conducted three road shows in South Africa from November 17 to 20 as part of its agenda to promote and market the emirate as a year-round business and leisure destination.

Organised in coordination with the DTCM's South Africa Representative Office, the Dubai Road Shows were kicked off in Johannesburg at Sandton Convention Centre followed by Durban and Cape Town.
 
The road shows attracted nine co-participants - Emirates Airline, Arabian Adventures (co-sponsors), Quality Tours, Tamani Hotels Marina, Alpha Tours, Radisson SAS Dubai Deira Creek, ABC Tours, Tomini Tours and Landmark Group of Hotels.
 
Mr. Talal Al Suwaidi, Head of Region India, Middle East & Southern/Eastern Africa at DTCM's Overseas Promotions and Inward Missions Department, headed the Dubai delegation.
 
More than 350 travel agents and tour operators attended the road shows in the three cities and updated their knowledge about the diversity of the Dubai tourism offering.
 
His Excellency Ismaeel Obaid Al Ali, UAE Ambassador to South Africa, attended one of the road shows to offer his support to the growth and development of tourism from South Africa to Dubai.