Tourism Australia continues to inspire the youth market, encouraging British 18 to 30 year olds to take a working holiday in Australia.

An online campaign in September and October drives consumers to www.australia.com/workingholiday and Tourism Australia's new youth targeted Facebook page www.facebook.com/australianworkingholiday.

The Facebook page enables young people to share their own real-life Aussie gap year experiences with those thinking of spending their gap year in Australia.

The page has over 10,300 fans already and features an application that allows users to design their own virtual Aussie adventure and produce a motivational photo album that can be shared with friends.

The youth activity is an ongoing campaign reaching over 5.8 million young experience seekers throughout 2009 and 2010.

The next major media burst will take place in March and April 2010.