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SkyEurope shuts doors.
Sunday, 13th September 2009
Source : Timothy O Neil-Dunne ~ T2Impact.com
Sadly the little airline that could finally folded; it filed for bankruptcy and ended all operations.

I first became acquainted with SkyEurope just before launch when I sad down with Christian Mandel in a Ratskeller somewhere in Germany - I forget where. We laid out a plan for the reservations system and he followed my recommendation.

Sadly SkyEurope became a victim of over expansion and eyes too big for their capacity.

The decline was long and painful but to most inevitable. SkyEurope's model was niche and a nice one at that. They should have held out for staying there rather than the overly ambitious path they took. When O'Leary et al talked about scores of LCCs failing across Europe the seeming high flyer was the poster child for his views.

So sadly - a depressed market and the emergence of a stronger smarter competitor in WizzAir was the ultimate deciding set of factors.

Better Luck next time chaps.

Cheers
Thanks for reading - private comments please to professorsabena@gmail.com

T2Impact is a business development, technology and strategic consulting group focused on helping firms to accelerate their growth either in new geographies or with new products and services. Our name derives from the companys focus; accelerating time and getting from idea to impact quickly for its clients.

We provide a full line of strategic planning services, including marketing plan development, joint venture opportunity evaluation, market and competitive research, process re-engineering, business plan validation and execution. 

www.t2impact.blogspot.com
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