Here is the text of the mail from Roger Dow of US TIA: I think he is being wise.

Dear Travel Colleagues:

As I'm sure you are aware, the swine flu situation is today's lead story in every paper, the morning news shows and on every radio station. The possibility of travel restrictions is already being talked about by U.S. officials and the EU and a few other countries are already discouraging travel to Mexico and the United States. The U.S. Travel Association will take a lead role in addressing this challenge.

Just a few short years ago, the SARS and avian flu pandemics created an "infodemic" with media hysteria threatening air travel, lodging and meetings. We have learned important lessons from those challenges and must apply them in an effective, coordinated manner to this situation. While we in no way want to minimize the seriousness of the threat, it is important that our industry be vigilant about news activity and aggressively report the facts as the situation develops. As we reminded people during previous health scares, it's important to "be prepared, but not panicked."

I will be hosting a conference call at 4:30 pm today with other travel associations to discuss the travel community response. I will keep you informed as the situation develops.
Sincerely,

Roger Dow
President and CEO
U.S. Travel Association

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