In times of crisis more market players are making increasing use of the world's leading platform for the industry.

"More market players visited the leading platform of the international travel industry than ever before. In times of rapid structural changes and highly competitive markets they focused on gaining a comprehensive market overview and on new business approaches. Thus, unlike many other industries, the travel sector is actively responding to the challenges".

"Trade visitor attendance remained high, proof of ITB Berlin's resilience even in economically difficult times. We are delighted that there was an increase in visitors from abroad. Once again, ITB Berlin re-established itself as the world's leading travel trade show", said Dr. Christian Göke, Chief Operating Officer of Messe Berlin.

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