Themed "Welcome to my World", the Visit London campaign will reveal London through the eyes of London locals; promoting value for money activities in London as well as highlighting the great exchange rates for US visitors.

The promotional activity is across radio, print and online and will include locals' tips on where to go, neighbourhoods to explore, events and ways to make the dollar go further. The campaign is running in key cities including New York, Chicago, Miami, Los Angeles, and San Francisco. While in Canada, activity is focused Vancouver and Toronto.

Visit London's promotion will include special flight offers from British Airways and hotel rates from Radisson Edwardian to make London an even more affordable holiday destination.

2009 Is a great year for visitors to London this year as Hampton Court Palace and the Tower of London celebrate the accession of Henry VIII to the throne, Kew Gardens has its 250th anniversary and Charles Darwin's birth is commemorated at the Natural History Museum.

The launch of this campaign is hot on the heels of Visit London's European activity that kicked off last week and is part of the tourism body's four month international marketing campaign aimed at stimulating visits to the capital during the economic downturn.

Visit London's Interim CEO, Sally Chatterjee, said:
"Now is the best time for visitors from North America to travel to London, the exchange rates means that the dollar will go further and visitors can still take advantage of all London's free attractions."

A British Airways spokesperson said:
"There has never been a better time to visit London, and British Airways can get you there in style. It is important that our customers receive good value and quality service, as we believe it's not just about where you travel, but about how you travel."

Visit London's marketing initiatives are rolling out across the capital's key visitor markets including Britain, Europe and North America. Visit London spends over £14m on international promotion of the capital each year and further marketing activity for the rest of 2009 is being developed.