The compact and highly topical programme of the Travel Technology conference will provide information on developments, innovations and new services, to experts from sales, marketing and business development, who represent the entire value-added spectrum of the tourism industry.

PhoCusWright@ITB Berlin shows how new technologies can be implemented effectively to increase profit margins and operational efficiency.

Trade visitors will find out how to exploit new technologies to realise their business potential in new areas. Among the conference highlights are Executive Roundtables on topics such as "the local influence of social networking" and "tourism marketing of the future".

There will be keynotes on the latest technologies for marketing rail tours, and on combining technology, luxury and nostalgia. Case studies will examine next-generation mobile travel services. CEO Interviews will round off the programme organised by analysts at PhoCusWright.

ITB Berlin is the world's leading travel show and our own journalists will be there to report the event's happenings and news daily live at 4Hoteliers.com with eblasts and a dedicated news site. To make use of this unique, exclusive and effective advertising opportunity, please follow the link below: click to read