Search and Beyond is reflecting the reality that attracting website visitors through search engines is only half the battle for online marketers.
Bloggers, scientists and of course search marketers populate a powerful speaking roster at the fourth Search Engine Room conference in Sydney, October 7, 2008.
"There's no argument that getting high search rankings has never been more important – virtually no-one looks beyond the front page of Google – but simply attracting traffic is not enough these days," said event director Martin Kelly.
"Search costs are rising as demand for space and talent increases, so it's crucial to have strategies in place that attracts the right traffic for the right reasons - relevance is everything."
Search Engine Room offers comprehensive coverage of the online ad industry's fastest-growing sector, now worth more than $400m.
Australia's original search marketing and optimisation event features a vibrant, relevant program mixing issues with education, research with practicalities.
Speakers include Australia's leading practitioners of search engine marketing and optimisation, plus local industry pioneers such as Dr David Hawking, who created Australia's first search engine, and Darren Rowse, from Problogger.
Search Engine Room also features a compact trade show. Exhibitors and sponsors include Alkemi, Amplify, Cogentis, dgm, e-Channel, eWeb Marketing, FirstClick, First Rate, Outrider, Panalysis, Sensis, SLI Systems.
SEARCH ENGINE ROOM 2008 SPEAKERS- Justin Baird, Product Specialist, Google
- Sandeep Baruah, Group Manager - Yellow Online and Search
- Grace Chu, Managing Director, FirstClick
- Chris Dimmock, Founder, Cogentis
- Foad Fadaghi, Technology Editor, BRW
- Chris Garner, Online Strategic Marketing, dgm
- Tom Petryshen, CEO, Amplify
- Scott Gledhill, Co-Founder, Molt:n Digital
- Frank Grasso, CEO, e-Channel
- David Hawking, Chief Scientist, Funnelback
- Rod Jacka, Managing Director, Panalysis
- Cheryl Lead, Co-Founder, Molt:n Digital
- Susan Zabeti, Director, GroupM Search Australia
- Michael Walmsley, GM - Competitive Intelligence and Search Marketing, Hitwise
- Ash Nallawalla, Traffic Manager, Yellow Online
- Gary Ng, Director, e-Web Marketing
- Jon Ostler, Founder, First Rate
- Darren Rowse, ProBlogger
- Marcelo Silva, GM, Outrider Australia
- Jonathan Sinton, Strategy Director, Research International
- Yury Shar, Director, Hotels Combined
- Jim Stewart, Director, StewArtMedia.biz
- Nathan Stewart, Managing Director. Alkemi
- Chris Thomas, General Manager, Reseo.com
- Lesley White, Consumer Digital, Network PR
Contact: Martin Kelly (02) 9882-1575
Website:
www.searchengineroom.com.au 
