Coca-Cola Great Britain has teamed up its ‘Coca-Cola Zero' brand with Sony Entertainment and the biggest franchise in motion picture history, James Bond 007.

Part of a broader global partnership, this is the first major collaboration for the ‘Coca-Cola Zero' brand on an international stage since its successful launch around the world in 2006. It sees the brand working with the much anticipated 22nd Bond film Quantum of Solace.

Produced by Michael G. Wilson and Barbara Broccoli and directed by Marc Forster, Quantum of Solace stars Daniel Craig in his second outing as 007 and will be released first in the UK on 31st October 2008.

Bobby Brittain, Brand Director, Coca-Cola Great Britain, comments: "We're delighted to be involved in this exciting project. The new edgier Bond persona is the ultimate embodiment of the ‘Coke Zero' brand personality, and is expected to deepen the brand's engagement with its core target audience of 20 something men."

The launch of ‘Coca-Cola Zero' - dubbed ‘Bloke Coke' - was the company's biggest brand launch since the arrival of ‘diet Coke' almost twenty five years ago, and this amazing property will help strengthen the iconic brand's position as the third ‘Coca-Cola' alongside ‘Coca-Cola' and ‘diet Coke'.

‘Coca-Cola Zero' will be supporting the film release with a through-the-line advertising campaign alongside promotional and on-pack marketing initiatives across a number of global markets.