ITB 2024 Special Reporting
Introducing eco-chic to the Middle East.
Friday, 1st August 2008
Source : Starwood Hotels & Resorts Worldwide.
The striking Element brand is scheduled to open in 2011 at the prestigious Capital Centre development in Abu Dhabi.

The business and residential micro-city includes a state-of-the art exhibition centre, a 2.4km marina development, and a gravity defying, iconic feature tower known as Capital Gate.

Element will showcase 36 studios, 144 one-bedroom guest rooms, and 90 two-bedroom units, a restaurant, swimming pool and fitness center ideally suiting the business and leisure traveler. Adjacent to the exhibition centre and close to the marina, the hotel will be easily accessible from all points. 

Roeland Vos, President Europe, Africa & Middle East, Starwood Hotels & Resorts Worldwide, Inc:

"Abu Dhabi is a great city for Element's first entry to the Middle East, and the hotel will deliver great style, comfort, design and functionality to travelers."

"This development is nothing less than another exceptional project with Abu Dhabi National Exhibitions Company. The location of the hotel, combined with our existing relationship, creates the perfect setting for the debut of Element Abu Dhabi".

Sanjay Tanna, ADNEC Business Development Director added: "Element extended-stay hotel at Capital Centre will be a first in the Middle East and we are very excited since the current market conditions support the development of Element. The large real-estate projects and strong economic growth in Abu Dhabi have generated significant demand for short to medium term accommodation for executives."

Traditionally, this market prefers the ‘home comforts' of extended-stay hotels over traditional hotels, which is why Element hotel is the ideal strategic fit. Starwood understands the market and our needs, making this a perfect partnership between an owner and an operator."

"Abu Dhabi's vibrant business and development community, combined with the excitement and culture of the city, make it a perfect match for the Element brand," said Brian McGuinness, Global Brand Leader, Element Hotels.

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