To be discussed: online travel marketplace, important trends in Internet marketing and distribution in the MICE marketplace.

Hospitality eBusiness Strategies (HeBS), the leading Internet marketing consulting firm for the travel and hospitality industry, today announced the firm's Chief eBusiness Strategist Max Starkov will present during the 4th Annual MICE Asia Executive Congress - To be held in Kuala Lumpur, Malaysia July 14-15.

Max Starkov will conduct a presentation titled "Internet Marketing Challenges and Opportunities," and will discuss the big picture of the online travel marketplace, important trends in Internet marketing and distribution in the MICE marketplace (meetings, incentives, conferences and exhibitions) and travel in general, best online practices in the industry, how the Internet has influenced online purchasing behavior throughout the world in different travel markets, trends in social media, and more.

"It is a great honor to present at such a distinguished conference. Online travel planning- meeting, corporate and leisure travel-continues to experience double-digit growth worldwide even in this economic environment. Meeting and event planners, hoteliers and travel marketers, corporate travel buyers and travel agents in Asia will have an opportunity to not only network and find solution providers but also to learn about the latest online travel trends and best practices in the industry" says Max Starkov.

HeBS, a full-service Internet marketing firm for the hospitality and travel verticals, has helped many of its clients build online strategies to effectively target the MICE market. With 89% of meeting and event planners researching locations via the web, and 41% of all groups and meetings travel revenue booked online this year for a total of $39 billion, it is increasingly important to address these markets on the travel supplier/marketer website and in all Internet marketing initiatives.