"George & Co" offers guests a restaurant concept where good food is quickly prepared and service is efficient.

To better meet the needs of customers and its hotels, Golden Tulip Hospitality Group introduces a new Food & Beverage concept, George & Co..

With high quality in mind, George & Co. will serve the "traveller on the move" sweet and savoury classics featuring international fusion and healthy choices.

Based on providing all-day eating options the restaurant offers a wide range of pre-prepared dishes from breakfast and light lunches to dinner and snacks.

The selection of drinks available will consist of a standard assortment of sodas, beers and distilled alcohols. While following the specific requirements of the market, the menu will be arranged in respect to the seasonal elements.

All products offered in George & Co. restaurants will be fully branded. 

Hans W. R. Kennedie, President & CEO of Golden Tulip Hospitality Group, comments: "We discovered that the restaurants and bars in our hotels were in need of a strong identity and concept. For that reason BRANCHE Restaurant, Bar and Lounge was created and introduced in 2006. Right now there are seven BRANCHEs in Europe and another ten in development.

The restaurant has a seating capacity between 60 and 80 seats, bar being the centrepiece. The menu will consist of dishes such as pizza, pasta, salads and steaks. We expect to introduce the first George & Co. before the end of the 3rd quarter of 2008."

George & Co. F&B concept will be implemented in Tulip Inns and Golden Tulip hotels.