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Hard Rock ready to rock Beijing again.
Monday, 30th June 2008
Source : Hard Rock International
Hard Rock International is proud to announce the official re-launch of Hard Rock Cafe Beijing in the capital city of China.

Following a complete renovation and memorabilia redecoration, Hard Rock Cafe Beijing, located at #8 North Dongsanhuan Road, Landmark Hotel, Chaoyang District, is open for business.

The newly renovated Beijing cafe is Hard Rock's flagship location in China, re-joining the country's second Hard Rock Cafe in Kowloon, Hong Kong.

Located in the hub of Beijing's embassies, hotels and entertainment district, the 1,700-square-meter, two-level restaurant has a seating capacity of 400 – the largest Hard Rock Cafe in Asia.

Hard Rock Cafe Beijing's renovation began with an upgrade at the front of the restaurant, as the Dynasty of Rock stone carves out the stairways that lead into the space.

The inside of the restaurant is redecorated with an expansion of the main hall seating area to include a lounge area for Happy Hour patrons.

Guests can now choose to have their drinks at the large bar, in the lounge area or dine under the eight-meter-wide dome, which includes hand-painted pictures of rock 'n' roll legends.

Three four-meter-tall, stained-glass panels with Elvis Presley, Jerry Lee Lewis and Chuck Berry remain as décor staples, prominently featured center stage.

"Beijing is an extraordinary and vibrant city with a rich variety of cultural offerings in a strategic market for Hard Rock," said Hamish Dodds, president and CEO, Hard Rock International. "We have been delighted at the success of the Beijing cafe since its opening in 1994, and we are proud to re-open the new and improved cafe symbolizing our continuing commitment to this important region."

The Beijing cafe features more than 400 pieces of new music memorabilia from local legends and contemporary artists alike, such as Elvis Presley's full-length black leather coat, Marvin Gaye's satin robe, Shakira's halter top, costumes worn by Cher and Elton John and more.

As guests enter the cafe, they will also witness the Women of Rock, the rocking 50s, 60s, 70s, 80s and 90s.
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