The latest results show strong growth rates in both revenue and visitors to South African spas and a forecast of a further 8% increase to come.
Intelligent Spas first spa industry survey conducted in South Africa estimated revenue generated by spa facilities in 2007 was ZAR365 million (approximately USD46 million) and employment experienced growth of 32% between 2006 and 2007.
"The South African spa market is booming with strong growth rates recorded for both revenue and visits over the last couple of years. These first benchmarks enable spas to identify how they are performing in comparison to their competitors and are also useful in assisting suppliers and other businesses to better service and support the spa industry" explained Julie Garrow, Managing Director of 100% independent research company, Intelligent Spas.
The new South Africa Spa Benchmark Report 2005-2010 presents the country's first official financial and performance benchmarks such as revenue, visitor numbers and employment, and also includes key benchmark ratios critical for reliable business planning including:
- Average Annual Revenue per Treatment Room
- Average Annual Revenue per Square Metre
- Average Annual Revenue per Employee
- Average Daily Revenue per Spa
- Average Daily Revenue per Treatment Room
- Average Daily Revenue per Square Metre
- Average Revenue per Visit
- Average Employees per Treatment Room
- Average Annual Visits per Treatment Room
- Average Annual Visits per Employee
- Average Daily Visits
Current industry trends observed by spa owners and managers and profile benchmarks detailing infrastructure, business models, treatments and pricing are also included in the report.
"The South African spa market is booming with strong growth rates recorded for both revenue and visits" Julie Garrow, Managing Director, Intelligent Spas.
Other Key Industry Statistics- Of the 186 authentic spa facilities operating in South Africa, 46% were stand-alone day spas and 54% were destination spas co-located with accommodation.
- During 2007, the spa industry employed approximately 2,232 people.
- Approximately 1,107,000 people visited South African spas in 2007.
- The spa industry is forecast to grow by 8% between 2008 and 2010.
Source: Intelligent Spas, South Africa Spa Benchmark Report 2005-2010
