Style at its most vibrant - Hotel Missoni is the newest member of the Rezidor family.

This recently signed, worldwide license agreement with the iconic global fashion brand of the same name will see the first Hotel Missoni debut in 2009.

A new and distinctively different kind of hotel, Hotel Missoni will quite unashamedly set itself out to capture the increasingly important lifestyle sector of the hospitality market.

Values that on the surface include: a strong interest in design, an appreciation of detail, an understanding of food and wine, a belief in authenticity, a cognizance of culture from a contemporary point of view, and a strong and equitable set of social values.

We currently have two Hotel Missoni branded hotels under development in Edinburgh, Scotland, and Kuwait City, Kuwait. Competitors include W, Morgan and Malmaison.

The development of Hotel Missoni will target both city centers and resort opportunities.

Dynamic locations that are further defined as cities that are ahead, resorts that turn heads.

With the primary geographical focus concentrating on the Rezidor home markets of Europe and the Middle East, with further more opportunistic growth expected in the major mega markets of the world.

The hotels will range in size from 100 to 300 rooms, depending on the market, the location and the architecture.