W Hotels is redefining what it means to be a VIP with the debut of "W The Card" the W brand's all-access pass to a world of privilege.
Marking the launch of one of the most exclusive hotel VIP services of its kind, W The Card offers a year full of fabulous experiences, irresistible partner perks, VIP treatments, and up-to-the-second updates on anything and everything happening in W hotel destinations around the globe.
The ultimate Whatever/Whenever experience, W The Card is the epitome of what it means to be an insider, including the opportunity to access the W brand's exclusive W The Card Concierge Service, 24 hours a day, seven days a week anywhere in world.
This highly coveted card also holds the key to insider privileges with an enviable offering of shop-chic treats (perks offered by select high-end retailers, including 30% off purchases at W Hotels The Store); impossible reservations (at the W brand's most desirable dining experiences, including Todd English's Olives, Tom Collichio's Craft and Gerber Group bars); irresistible indulgences (benefits through Starwood's Preferred Guest Program), and so much more.
"In our relentless pursuit of the unexpected and the extraordinary, W is proud to debut W The Card, the ultimate expression of Whatever/Whenever," said Ross Klein, President of Starwood's Luxury Brands Group. "We are excited to honor our W brand enthusiasts with W The Card, offering a world of access to enviable experiences, delightful indulgences and sublime surprises as only W can provide. From Dallas to Dubai, the Maldives to Marrakech, Hoboken to Hong Kong, W Hotels is the influential and innovative lifestyle authority."
Already in the wallets of some of the most high-profile men and women around the world from celebrities to fashion designers, architects to artists, W The Card is privately gifted to W enthusiasts and influencers, offering card holders VIP status 24 hours a day.
Every W The Card grants access to the award-winning, members-only W The Card website, instantly transporting visitors to an interactive world of W. The site, inspired by the W Living Room experience, features a VIP-only virtual lounge where cardholders can navigate benefits and learn about exclusive offers, events and privileges including:
- 24/7 W The Card Concierge Service W Hotels exclusive concierge service is constantly on call via SMS or phone to grant the wildest wishes of every W The Card member whether on property or anywhere in the world, at any time of day or night.
- Partner Perks W The Card privileges extend way beyond a W hotel stay. From fashion to fitness and beyond, W The Card has an incredible range of partners that offer cardholders indulgences and perks to please every passion.
- Partners include Jonathan Adler, PUMA, Samsonite, Club Monaco, CITY Magazine, Acura and many more.
Exclusive Invites Cardholders enjoy VIP access to insider events from the hottest concerts to the haute-est fashion shows, wonderful wine tastings, and more. - Guaranteed 4:00 PM Late Checkout
- Blissฎ Spa Benefits
- 30% off all W Hotels The Store (U.S. locations) and www.whotelsthestore.com Purchases
- Priority Booking and Complimentary Indulgences at W Restaurants and Bars
- Exclusive offers related to hotel stays
Perks, privileges and possibilities galore are all offered to those who flash their cards. The exclusive offerings are ever-evolving and appeal to the passions of W's guests from fashion to film, art to entertainment, music to motion and everything in between.
