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Tourism by car in a time of climate change.
Friday, 29th February 2008
Source : ITB Berlin
Making its debut at the world's largest travel trade fair - ITB Berlin: the motoring organisation ADAC is participating with its own tourism forum, for the worldwide travel industry.

Europe's largest motoring organisation has invited some leading experts to Berlin to join distinguished participants in discussions about the prospects for "Tourism by car in a time of climate change". The ADAC Tourism Forum is being held for the first time and is one of the highlights of the ITB Convention Market, Trends & Innovations, which is taking place during the ITB Berlin.

The ADAC tourism forum "Tourism by car in a time of climate change" will be held on Friday, 7 March 2008 from 11.15 a.m. to 1 p.m. in Hall 7.1a, New York Room 1. The following have agreed to participate in the debate: Heinrich Beckmann, spokesman for the board of DB AutoZug GmbH; Dr. Peter Brandauer, Mayor of the community of Werfenweng and President of Alpine Pearls; Dr. Gordo Jain, Executive Officer, Federal Ministry for the Environment, Nature Conservation and Reactor Safety; Markus Graf von Oeynhausen-Sierstorpff, operator of a spa clinic and hotel, who has built his own race track; Albert Kockelmann, Divisional Director ADAC Motorcycles, Classic Cars, Marques Club and Local Club Coordination, and Dr. Peter Zimmer, Director Tourism and Travel Services ADAC. Max Stich, ADAC Vice President for Tourism, will provide an expert introduction to the discussions and Dr. Wolfram Weimer, Editor in Chief of Cicero, will chair the meeting.

Marking the start of the new partnership with ADAC, the club's members can enjoy a special offer: during the weekend, when the ITB is open to the public: visitors who present their ADAC membership card will be admitted at the reduced rate of 12 euros, instead of the standard rate of 14 euros.

ITB Berlin Convention Market Trends & Innovations

The ITB Berlin will take place from Wednesday, 5 March to Sunday, 9 March 2008, and the ITB Berlin Convention Market Trends & Innovations will be held from Wednesday, 5 March to Saturday, 8 March 2008. The period from the Wednesday to the Friday is reserved for trade visitors. The convention program is available at www.itb-convention.com

The partners of ITB Berlin Convention Market Trends & Innovations are the University of Applied Sciences Worms and PhoCusWright Inc. from the USA, a specialist in market research for the travel, tourism and hospitality industry. Co-Host is Cancún. The sponsors of the convention are ADAC, Deloitte and European Investment Bank.

Media partner of the ITB Hospitality Day is hospitalityInside.com, media partner of the ITB Aviation Day is Flug Revue. The cooperating partners of ITB Business Travel Days are Verband Deutsches Reisemanagement e.V. (VDR), HSMA Deutschland e.V., A&O Hotels and Hostels, Deutsche Bahn, geschäftsreisekontakt, hotel.de, IHK-Organisation and Intergerma.

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