TripAdvisor announced it has acquired Holiday Watchdog one of the most well-known user-generated travel sites in the U.K.
Holiday Watchdog will continue to be operated as an independent site. Terms of the acquisition are not being disclosed.
"Holiday Watchdog nicely complements existing content in the TripAdvisor Media Network," said TripAdvisor CEO and founder Steve Kaufer. "The acquisition is designed to strengthen TripAdvisor's position as the predominant travel planning resource and adds another strong brand to the TripAdvisor Media Network, a collection of travel media sites."
Holiday Watchdog will be operated out of TripAdvisor's London office and there are no near-term plans for integration of content with other TripAdvisor® Media Network sites.
Its founders will work through a transition period but have chosen not to stay with TripAdvisor long-term.
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