Airlines choice: Amadeus
Tuesday, 12th February 2008
Source : Amadeus
Half of the world's top 50 airlines have selected Amadeus e-commerce solutions- Why?

Airlines powered by Amadeus e-commerce solutions saw their bookings increase by 20% year on year.

Amadeus, a global leader in technology and distribution solutions for the travel and tourism industry, today announced that 25 of the top 50 airlines listed in IATA's member ranking table have selected Amadeus to underpin their direct relationships with online customers.

These world's leading airlines rely on Amadeus technology and services for their domestic or international websites and, more specifically, their shopping, booking, or servicing functionalities. 80% of these airlines have also chosen to outsource their User Interface Web design and related hosting for the Amadeus solutions they have selected.

Two major factors in justifying this increasing market share are investments in innovation and scalability:

Innovation: Amadeus has invested over EUR 15 million in airline e-commerce in 2007 to keep improving its e-commerce suite with Web 2.0 xHTML features, servicing, and new merchandising capabilities. As an outcome of this engineering effort, airlines increased their booked PNRs by 20% year on year and received 18 industry awards such as best-in-class Interactive Media Award and WebAward Standard of Excellence.

Scalability: Amadeus now processes over 200 million page views every month and accomodates more than 3.2 million unique visitors to airlines' websites every day, while maintaining over 99.9% reliability on its web servers in 2007.

Forrester Research's Henry H. Harteveldt, Vice President, Principal Analyst, writes in "Are Online Travelers Saying"Buh-Bye" To The Web?", Oct 5, 2007, "Optimize your products for online selling: The example to emulate - for now - is Air Canada. Using the Amadeus eCommerce airline suite and components from Amadeus' Alta suite, Air Canada sells clearly defined, persona-based products with tangible attributes and benefits"

"We are thrilled to be chosen by these leading top 50 airlines to build, operate, and continuously enhance their business-critical websites," said Philippe Der Arslanian, Global Director, Airline Direct Channel, Amadeus, said "Over the last 10 years, we have perfected our solutions to cater for the needs of many airlines in a cost-efficient way. We are fully committed to keep providing our existing and future airline customers with innovative and scalable solutions. Due to our breadth of offering and global presence, airlines of all sizes can leverage Amadeus Software-as-a-Service to deliver a significant return on investment."

Amadeus e-commerce airline suite is the industry's most widely adopted e-commerce platform comprising e-Retail, e-Merchandising and e-Servicing solutions that allow for a comprehensive shopping, booking and servicing experience. It is a fully customisable solution that powers more than 250 websites for over 75 airlines in more than 80 markets around the world, including , Air France, bmi, Finnair, Iberia, Lufthansa, Qantas and Singapore Airlines.
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