The Hilton family of hotel brands awards include a Platinum Award for the second consecutive year and Garners Yahoo! Big Idea Chair Award.
Hilton, Doubletree, Embassy Suites Hotels, Hampton Inn, Hampton Inn & Suites and Homewood Suites by Hilton brands within the Hilton Family of Hotels were recognized with 21 prestigious awards - including two Platinum Awards and the Yahoo! Big Idea Chair Award -- at the Hospitality Sales and Marketing Association International (HSMAI) 18th Annual Adrian Awards Gala in New York City, on January 28, 2008.
"We are delighted with the tremendous recognition at this year's Adrian Awards, not only acknowledging our creative brand marketing and communications teams but more importantly, the compelling programs that resonate with our customers and peers and the results that enhance our brands and our commercial growth in powerful ways," said Ernest Wooden, Jr., executive vice president- brand management, Hilton Hotels Corporation.
The largest travel-related marketing competition of its kind, the Adrian Awards embraces every segment of the industry. The following award-winning campaigns were selected as hotel winners from a pool of 1,300 submissions from 36 countries:
Yahoo! Big Idea Chair Award - Travel Should Take You Places (Advertising - Consumer) - HILTON
Platinum Adrian Awards - Travel Should Take You Places (Advertising - Consumer) - HILTON
- Hilton Harmony Tour (Public Relations, Marketing Program - Consumer) - HILTON
Gold Adrian Awards- Hilton Harmony Tour Grand Finale (Public Relations, Special Event) - HILTON
- @ Embassy (Public Relations/Hotel Chain Employee Newsletter Category) -EMBASSY SUITES HOTELS
- Conquest Wedge Promotion (Advertising/Contest Sweepstakes Category) - EMBASSY SUITES HOTELS
- Hampton Save-A-Landmark (Public Relations/Feature Placement on Television) - HAMPTON HOTELS
Silver Adrian Awards - Hilton Harmony Tour (Public Relations, Marketing Program - Consumer) - HILTON
Hilton Harmony Tour Grand Finale (Public Relations, Special Event) - HILTON - 20/10 Brand Enhancement Plan Public Relations Program: (PR Category/Trade Media PR Program) - EMBASSY SUITES HOTELS
- Embassy Suites Ad For Lance Armstrong Foundation Partnership: (Advertising Category) - EMBASSY SUITES HOTELS
- Embassy Suites Resorts Awareness Advertising Campaign: (Advertising Category) - EMBASSY SUITES HOTELS
- Homewood Suites Lost Cat on NPR (PR - Feature Placement/Radio) - HOMEWOOD SUITES BY HILTON
- Business Campaign (Advertising - TV) - HOMEWOOD SUITES BY HILTON
Bronze Adrian Awards - Search Marketing Strategy (Web Marketing Category) - HILTON FAMILY OF HOTELS
- Teaching Kids to CARE (Public Relations - Social Responsibility) - DOUBLETREE
- Embassy Suites Power Pack To Celebrate The Brand's J.D. Power Win (PR Category/Employee Program) - EMBASSY SUITES HOTELS
- Embassy Suites Check-In And Win Kiosk Sweepstakes (Advertising Category/Contest Sweepstakes) - EMBASSY SUITES HOTELS
- Hospitality Construction Cover Story featuring Jim Holthouser and the Embassy Brand (PR category) - EMBASSY SUITES HOTELS
- Homewood Suites by Hilton Suite Selection Tool (PR - Marketing Program) - HOMEWOOD SUITES BY HILTON
- Homewood Simple Moments Summer Promotion Campaign (Advertising) - HOMEWOOD SUITES BY HILTON
Yahoo! Big Idea Chair/Platinum Awards The Hilton "Travel Should Take You Places" ads were developed by Young & Rubicam Brands to launch the brand's 2006 re-ignition campaign that followed its reuniting with Hilton International. The ads featured up-and-coming musicians and reinforced the Hilton brand philosophy that travel should be "more than just A to B."
The Hilton Harmony Tour program, developed with Cohn & Wolfe Los Angeles, supported music education for hundreds of youths across N. America. For each artist who signed a six-foot baby grand piano that traveled more than 10,000 miles across N. America, Hilton donated $1,000 to music education. At the close of the campaign, the Hilton Harmony Piano featured more than 110 celebrity signatures, resulting in more than $110,000 for music education programs.
"We're honored to once again be recognized for the Travel Should Take You Places campaign and to garner kudos for the Hilton Harmony Tour. These awards are a testament to the way these campaigns have connected with travelers and as a result, increased business," said Jeff Diskin, senior vice president - brand management.
"The campaign is designed to promote the transformative nature of travel and Hilton's role in helping shape our guests' journeys, allowing them to be at their best while they stay with us."
