Although more and more people are doing it; according to a recent survey 50% of the British, find booking their holiday online stressful.

Perhaps surprisingly it's younger people in particular who find the online travel experience overwhelming with 70% of those under 25 years expressing stress over the multitude of options presented to them.

Ensuring you get yourself the best deal is the biggest reason for stress, particularly amongst women. Even when on holiday nearly half of all people suffer from deal envy and believe that their fellow travellers have got a better deal than them.

The next biggest cause of stress is researching and deciding where to go, closely followed by finding the time to actually do the research. (Although one or two of those surveyed stated finding naturist resorts was their biggest anxiety!!)

Unsurprisingly for those under 25 years, finding the best deal was particularly high but for a quarter of those aged 35-44 juggling busy lives and find the time to research and book their holiday was the biggest cause of stress.

"These findings come as no surprise to us," commented Tim Simmonds, Director, Business Development, SideStep UK. "Lots of choice is great for consumers when it comes to driving prices down but it can also be extremely overwhelming and time consuming. This is exactly why SideStep exists, to help you filter through all that choice. We search literally hundreds of travel sites for you and help you find the best deals to suit your needs. Our aim is stop you spending half your time trying to book your holiday and then spend the other half of your time lying on the beach worrying that the person next of them got a better deal!"

Findings are based on a survey of 1,744 UK adults conducted by tickbox.net.

Other key findings included:

• 1/3 of people surveyed spend a week or more searching and booking their holiday online
• Women were 40% more likely to spend over 2 weeks booking their holiday than men
• When it comes to telling our friends and family about the deals we find, we are most definitely a sharing nation (82% claimed to do so). However 20% of men admitted keeping them to themselves whether it because they don't want other people to get in on the act or because they want people to think they spent more than they did!
• 1/5 people visit over 10 websites when they are booking a holiday