Luxury hotel company Rocco Forte Hotels has rebranded as The Rocco Forte Collection, operating under the new positioning of The Art of Simple Luxury -
The aim of the rebrand is to reflect how far the company has come in ten years and the fact that, like ‘collectables', all nine (soon to be 14 hotels) are individual in character and style but are linked by the company's brand values of elegant design and attentive personalised service.
As part of the rebranding, the company will introduce:
- A new website including a dedicated meetings section roccofortecollection.com
- A new logo
- A dedicated online resource for travel agents, providing a one-stop shop for travel agents wanting to book or find out further details about any of the Rocco Forte properties rfctraveltrade.com
- A toll-free central reservations phone number 1-888-667-9477
- A new look collection brochure, C&I directory and dedicated property brochures to be rolled out over the next six months
- A new CD-Rom that includes interviews with Sir Rocco Forte and Olga Polizzi, as well as extensive information on the properties and their meetings facilities
- Its own GDS code in autumn 2007
