The French reputed the world over for their fine wines and exquisite flavours, now traditional businesses are forging into the Asia Pacific to deepen their footprint in the Asian wine Industry -
Ms Christine Gilguy, Deputy Chief Editor of MOCI reported at Vinexpo recently that French wine exports to Singapore jumped by 43% to €360 million in 2006. This is more than 3 times the value of French wine exports to China which stood at €100 million the same year." This little city state also stands out in terms of sophistication in wine consumption as it has the highest average import value of wine in the world. This value was US$16/litre which is 3 times higher than India, 13 times higher than China and 14 times higher than France. "This makes Singapore an important regional platform for French wine exports to Asia" she added.
"To accommodate this growing interest in the Asia Pacific, Wine for Asia 2007 is glad to welcome a new French national pavilion. We will see a comprehensive representation of French wines, from the grand crus and AOC wines to distinctive Vins de Pays, from the traditional "assemblage wines" to "new wave styles" concocted by a new generation of innovative wine makers blending the top of the range to value-for-money, ready-to-drink wines," says Serene Ho, Senior Project Manager, Wine For Asia 2007.
The significance of Singapore to French wine exports, has made Wine For Asia 2007 a natural business platform for the French wineries to reach out to the Asian wine market. The excellent wine logistics infrastructure and the sophistication in wine consumption in Singapore are advantages that these wineries which participate in Wine for Asia 2007 can ride on. To date, the representation of French businesses include wineries from South and Southwest of France, a welcome addition to the traditional wine makers of Bordeaux, Burgundy, Rh?ne Valley, Alsace and Champagne.
The 5000 trade visitors expected to arrive at Wine For Asia 2007 will be inundated with a wide variety and some of the most exclusive wines from Wine Flavours Avitra, Domaine de la Chanade, Cave de Labastide, Domaine de Gineste, Chateau de Salettes Chateau Belair la Royere, Chateau Chadenne, Chateau du Pavilion, Chateau du Seuil, Chateau Fondouce, Domaine Begude, Domaine de Sainte Rose, Domaine La Bouscade, Earl Vignoble Jean-Michel Molieux, Saint Paulet Vignobles, Vignobles Henri Bourlon, Terriors Club, Champagne Prin Prere et Fils, Chateaux Classic, LGI Languedoc Wines, Vignobles Alain Chateau, Xavier Vins, Authentic French Wines G.I.E, Unite, Capital Millesime S.A.S, Chateau Vitallis, Chateau d'Hugus, JP Paquet and La Cave Fine Wines, as well as the rare showing of varietals such as Braucol, Duras, Loin de l'oeil, Mauzac and Fer Servadou.
The French pavilion is a joint initiative by Sopexa and Singex Exhibitions Pte Ltd to assist French wineries to reach out to the Asian wine market.
WINE FOR ASIA 2007, now in its 5th edition, is Asia's most comprehensive international wine exhibition that presents a full range of wines from all over the world to the Asian Wine & Spirits Market. In 2006, the exhibition attracted 433 international exhibitors from 22 countries.
A total of 15,000 visitors of which 4273 were trade professionals from 30 countries visited this important 3-day trade event. It will take place at Singapore Expo, Singapore from 25 to 27 October 2007. www.wineforasia.com Media Contact
Please contact Rhoda M at +9450 6446 or email Rhoda@singex.com.sg for further information.
Singex Exhibitions Pte Ltd was formed to manage exhibitions, conferences and seminars. It offers professional event and exhibition management services to trade associations and other organisations which includes a comprehensive array of support services required in producing, organising, marketing and administrating an event.
Singex Exhibitions has an experienced team of professionals involved in the management of consumer and trade shows across a diverse portfolio of industries such as Infocommunications and IT, Automotive, Maritime Defence, Global Security and Lifestyle. Events being organised by Singex Exhibitions include SITEX, IMDEX Asia and Global Security Asia amongst the many governmental events and projects.
Singex Exhibitions is a member company of Hazeltree Holdings Pte Ltd, a wholly owned subsidiary of Temasek Holdings. (singexexhibitions.com.sg)
Wine Resources Pte Ltd was set up by Wine Consultant and Wine Writer, Mr Malcolm Tham. The main business activities of the company are as follows:
- Organisation of corporate and private wine-related events
- Wine education through joint programmes with Singapore Polytechnics and Singapore Chinese Chamber of Commerce & Industry
- Wine business & consultancy
Malcolm has undergone training at the University of Saint Galen, Bordeaux, France and at the Deutsche Wein Institute of Germany. He has designed several wine programmes for the People's Association of Singapore. His main objective is to bring the art of wine appreciation to more.