Omni Hotels delivers unique stickers that stimulate the senses of the guests.

Beginning today, Omni Hotels' guests will wake up to the aroma of fresh berries along with their daily issue of USA TODAY for the next six months.

As part of Omni's innovative sensory activation mission, the luxury hotel brand has forged a partnership with the nation's top-selling newspaper to stimulate the sniffer by attaching a special berry-scented sticker to each issue.

The luxury hotel brand and USA TODAY developed the sticker as a nod to the scratch-and-sniff stickers that many of its guests remember from childhood. The sticker is exclusive to Omni Hotels and is the first and only scented sticker to accompany an issue of USA TODAY. The top layer of the two-ply sticker invites people to start their day with a freshly brewed cup of coffee and guests can pull back the first layer to activate the berry scent and reveal the end of the message which encourages a fresh muffin. The sticker distribution will run from April 2 to September 28, 2007.

"This fun, unique sticker is a great way to greet our guests each morning," said Caryn Kboudi, vice president of corporate communications for Omni Hotels. "We are literally adding to a memorable experience for our guests along with their morning delivery of USA TODAY."

Omni Hotels' continues to expand its Morsel's cafes, which offer fresh- brewed coffee and specialty drinks, delicious pastries, cookies and other snacks. The coffee shops are located in approximately 15 hotels and resorts across North America and provide guests the opportunity to purchase coffee and snacks while on-the-go or to enjoy in a casual setting.

* The study is based on responses from 42,211 guests who stayed in a hotel between January and June 2006.  Thirteen upscale hotel chains were ranked in the study by JD Power.