Multiyear Renewal Includes an Enhanced Focus on Music and Delivers a More Connected Fan journey for Marriott Bonvoy members across flagship AEG venues, festivals and live-entertainment events worldwide.

AEG and Marriott Bonvoy have announced a multiyear renewal of their global partnership. What began as a singular partnership in 2013 has evolved into a powerhouse collaboration that now spans multiple markets and reaches millions of fans across three continents – including at renowned venues, massive festival stages, championship games and world-class events.

The renewed agreement builds on this success with enhanced international reach, a heightened focus on music, and a more connected fan journey made possible by new touchpoints across AXS – AEG's global ticketing arm.

"Our relationship with AEG helps us meet our members where their passions live – on arena stages, festival grounds and in the stands on game days,” said Peggy Roe, Executive Vice President and Chief Customer Officer, Marriott International. "This renewal deepens our commitment to music while maintaining our presence across some of the biggest moments in sports and live entertainment. Together, we’re making these incredible experiences even more accessible and rewarding for our members worldwide.”

Brokered by AEG Global Partnerships, the agreement will see Marriott Bonvoy continue as the exclusive hotel and hotel-loyalty partner of flagship AEG venues including Crypto.com Arena in Los Angeles, and Mercedes Benz Arena in Shanghai, while maintaining its status as the official hotel and hotel-loyalty partner of The O2 in London, and Uber Arena in Berlin.

The renewal also establishes Marriott Bonvoy as the exclusive hotel and hotel-loyalty partner of four iconic AEG Presents music festivals including Coachella Valley Music and Arts Festival, Stagecoach: California’s Country Music Festival, All Points East and Rock en Seine. Marriott Bonvoy will continue to offer members access to these festivals through unique experiences that resonate deeply with their passion for music and attract fans from around the world.

Fans will see the partnership at work across AEG's global portfolio on both sides of the Atlantic. As the official hotel and hotel-loyalty partner across key AEG venues, Marriott is expanding its venue affiliated digital assets in the U.S. – with even greater growth internationally – while maintaining a strong in-venue presence. In Los Angeles, Crypto.com Arena remains a cornerstone of the agreement, offering year-round sports and live entertainment, and exclusive experiences for Marriott Bonvoy members. In London, The O2 anchors the partnership's European presence, while Uber Arena in Berlin and Mercedes-Benz Arena in Shanghai deliver premium amenities and consistent loyalty experiences for fans and travelers alike.

“Live entertainment is a universal language, and our partnership with Marriott Bonvoy allows us to meet fans wherever their journeys take them – whether that’s a championship game, a sold-out arena concert, or a festival halfway around the world,” said Nick Baker, President and Chief Operating Officer, AEG Global Partnerships. “Credit to Erin Zinser and Georgina Iceton on our AEG Global Partnerships team, who led efforts with Tonia Constable, Head of Global Sponsorships and Experiences at Marriott International, to strategically align our global portfolio of teams, venues, festivals and ticketing with Marriott’s trusted hospitality. Together, we’re making it easier for fans to turn unforgettable events into extraordinary travel experiences.”

As an official hotel and hotel-loyalty partner of AXS, Marriott Bonvoy will feature all AXS ticketed events on its travel and experiences pages, connecting event browsing with travel planning in one seamless experience for members. Similarly, fans purchasing tickets through AXS will see relevant hotel offers for nearby properties within the Marriott Bonvoy portfolio, creating natural connections between their entertainment and accommodation needs.

The renewed partnership underscores how both companies have evolved to understand what fans truly value when attending live events. From booking travel to experiencing shows to post-event memories, every aspect of the collaboration focuses on removing friction while adding genuine value that enhances rather than complicates the fan journey.