Following the opening of Patina Maldives, Fari Islands in 2021 and Patina Osaka in 2025, the brand has invested in a website that brings Patina to life online.

It combines intuitive design with rich content, enabling guests to discover and plan their experiences before they arrive.

A platform that evolves

The website reflects the breadth of Patina's world.

It updates continuously, from brand-wide initiatives like the Patina Art Residency, which awards emerging artists with month-long residencies at Patina destinations, to signature events like the annual Fari Islands Festival at Patina Maldives, creative partnerships and original stories published through “Imprints”, the brand's editorial voice. The “Destination Experiences" feature shows programming across properties.

Bringing the brand to life

As Patina expands, the platform expresses the brand’s creative perspective and builds relationships with guests. The digital experience communicates Patina's passion for art, design and music through editorial storytelling, creative partnerships, and cultural programming.

The platform runs on Adobe Experience Cloud and Salesforce CRM, supporting content management, personalisation, and guest relationships as the brand grows across new markets.

Ivy Kwan, Senior Vice President, Sales & Marketing, says, “We're building more than hotels. We're creating a brand designed for global scale. The platform personalises experiences and drives engagement - capabilities that become more powerful with every property we add. As we expand across Asia, the Middle East and Europe - Patina Tianjin in 2026 and Patina Sanya in 2028, with more to be announced - we can scale while creating meaningful connections with our guests.”