The House Collective evolves into a single brand identity - Upper House - and announces first branded residences project in Bangkok.

Swire Hotels unveils Upper House, a global brand uniting its acclaimed House Collective properties and signalling a bold phase of international growth. The move also includes the brand’s first branded residences project in Bangkok, Upper House Residences, debuting in 2030.

Building on the worldwide success of Upper House Hong Kong, ranked top five in the World’s 50 Best Hotels for two consecutive years, and recognition in the inaugural global MICHELIN Keys selection, existing Houses in Hong Kong (Two Keys), Chengdu (One Key) and Shanghai (One Key) will all be renamed Upper House.

Future openings in Shenzhen, Xi’an, Tokyo, and Bangkok will follow this unified approach, setting the stage for future growth driven by a clear vision, extending the brand’s presence across international markets.

Bangkok, Upper House Residences Rendering — Photo by Swire Hotels

This strategic move unifies The House Collective’s refined and exceptional properties under a singular, globally resonant brand, signalling a new era for the group. Rooted in the brand’s ‘Houses not Hotels’ philosophy, Upper House delivers hospitality that is unscripted, authentic and deeply personal.

From architecture and interior design to cuisine and wellness offerings, no two Houses are alike. Each property is thoughtfully crafted to reflect the distinctive spirit and culture of its local surroundings, brought to life by personalities who make guests feel truly at home.

By taking Upper House as the name across the group, the brand embeds its core values of thinking differently and aiming higher into its very identity, expressing these ideals across every touchpoint from first encounters to lasting impressions.

Upper House will also introduce the brand’s philosophy to residential living in Bangkok in 2030 with Upper House Residences, marking a major brand expansion and the brand’s debut in Southeast Asia.

Reflecting the growing global demand for branded residences linked to trusted luxury names, Upper House Residences will offer discerning buyers a luxury home, including the seamless integration of world-class amenities, services and property management, all bound together by the exceptional guest experience for which Upper House is known.

The rebrand heralds a new chapter for Upper House as a single, iconic brand. Guided by the same passion, precision, and incredible people who shaped our vision of hospitality over almost two decades, the Upper House experience remains unexpected and personal, where genuine hospitality, thoughtful design and unscripted service create something truly memorable. - Dean Winter, Managing Director of Swire Hotels