Asia’s leading travel trade show opens with record participation: 1,500 top buyers (7% increase compared to 2024), five halls, and the most diverse regional representation to date, including stronger Central Asia, largest-ever Africa presence, growing Indian states, and an expanded Singapore Zone.
The 18th edition of ITB Asia officially opened today at the Sands Expo and Convention Centre in Singapore. Running from 15 to 17 October, the event is organised by Messe Berlin (Asia Pacific) and brings together international exhibitors, over 1,500 top buyers and key leaders from the Corporate, Leisure, MICE, hospitality and travel technology sectors.
This three-day B2B trade show serves as the essential platform covering all key aspects of the travel trade industry, offering attendees valuable insights and practical takeaways to improve their business operations. Alongside the exhibition, insightful conference sessions are held across three dedicated theatres, fostering business, networking, partnership building, and knowledge exchange.
A Record-Breaking Milestone Year
This year marks a major milestone: For the first time, ITB Asia 2025 spans five exhibition halls, an expansion from three halls last year, across two levels, offering a record exhibition footprint and welcoming over 1,500 top buyers, the highest participation in the show’s history.
Read the full story at 4Hoteliers.com/itb
