At the GBTA LATAM Conference 2025, industry leaders and new regional leadership spotlight resilience, data insights, and strategic priorities for corporate travel in the region.

Business travel spending in Latin America – which includes Central and South America and Mexico – is projected to reach $63.9 billion USD this year, a 3.2% increase over 2024.

However, the region is expected to navigate persistent challenges into 2026 that will continue to weigh on its overall economic outlook, including low investment, widening fiscal deficits, high debt-to-GDP ratios and trade policy uncertainty.

This is according to research presented by the Global Business Travel Association (GBTA) at its 2025 Latin America Conference, held at the Hilton Mexico City Reforma September 24-25.

The regional conference, now in its 17th year, drew nearly 500 registered attendees – including more than 180 buyers, and suppliers from 35 exhibiting companies – all representing 16 countries from within Latin America and beyond. Over the course of two days, the event showcased engaging and dynamic Main Stage sessions covering top-of-mind topics for the business travel industry including artificial intelligence (AI), accessibility, geo-political policies and global talent mobility.

New Regional Leadership Recognized

The conference featured GBTA’s two newly appointed leaders for Latin America who officially took their roles on September 1:

Mariana Pérez Ponce de Leon, based in Mexico City, oversees operations in Northern Latin America, including the key market of Mexico, the existing market of Colombia, as well as emerging markets in Central America. 

Daniel Duarte, based in Buenos Aires, leads Southern Latin America, including the key market of Brazil, the existing markets of Argentina, Chile, Peru, as well as emerging markets Uruguay and Ecuador. 

“Daniel and Mariana are both recognized leaders in the industry with broad expertise serving and supporting the region,” said Suzanne Neufang, CEO, GBTA. “With their guidance, Latin America’s business travel sector will continue to build on its recent successes and embark on a new phase—advancing our collective goal to serve the industry and its professionals across the region.”

A Region Driven by a Unique Marketplace and Shifting Global Trends

During the conference opening, Ponce de Leon delivered regional findings derived from the 2025 GBTA Business Travel Index Outlook, as well as the CWT GBTA Global Business Travel Pricing Forecast and the July GBTA industry sentiment poll that showcased the current state and forecast for Latin America and the business travel industry, even amidst economic uncertainty and global events.

Key findings for the region include:

• In 2025, business travel spending in Latin America, which includes Central and South America and Mexico, is forecast to reach $63.9 billion, representing about 4% of the global total of $1.57 trillion.
• Brazil is #10 in terms of the top global markets ranked by business travel spending for 2025. Ranking of other markets in
• Latin America include Mexico (#20), Argentina (#32), Peru (#35), Colombia (#38) and Chile (#47).
  Latin American business travelers spend on average $949 per trip, about 16% less than the global average.
• Blended travel is common amongst the region’s travelers: 62% extend work trips for leisure, more than the global average (59%).
• Business travelers in Latin America see travel as essential to business success, with 88% saying business travel is worthwhile.

“Business travel continues to be vital for economic growth and professional connection, but faces both promising opportunities and significant risks,” said Ponce de Leon. “The evolving landscape will require proactive and informed decision-making.”

Duarte added, “The engagement of the Latin America business travel professionals at our conference shows their commitment to navigating what’s ahead together. At GBTA, we are focused on delivering the vital insights and connection that help shape the future of our industry.”