Khao Lak’s 2024 RevPAR surged 30% compared to pre-pandemic 2019 levels.

In 2024, Phang Nga welcomed a total of 4,142,571 guest arrivals at accommodation establishments, reflecting a strong recovery with a 23% year-on-year increase from 2023.

This positive momentum continued into the first quarter of 2025, with 1,105,454 guest arrivals, an increase of 9% compared to the same period in the previous year. These trends highlight the province’s sustained growth in tourism demand.

European travelers accounted for 78% of total international guest arrivals in 2024, reaffirming Phang Nga’s position as a
key long-haul leisure destination. Additional contributions from Asia at 8%, Oceania at 7%, and the Middle East at 7%
highlight an increasingly diverse international visitor base.

The strong performance has been supported by increased international flight capacity during the winter season, Thailand’s visa exemption policy for 93 countries, and improved air connectivity, all of which have contributed to the continued growth in tourism. 

Khao Lak’s hotel market demonstrated solid performance in the first quarter of 2025, with the average daily rate increasing by 7% compared to the same period in 2024.

Revenue per available room also rose by 6% year-on-year, indicating continued strength in both rate levels and room night demand. In the real estate sector, Phang Nga experienced continued appreciation in land values, driven by the expansion of luxury resorts and upscale residential villa developments.

The upward trend has been further supported by infrastructure improvements, including enhanced road connectivity from Phuket, the planned Andaman International Airport in Khok Kloi, and the Maritime Hub Project.

These developments are expected to improve accessibility and reinforce the province’s attractiveness to both investors and developers seeking long-term opportunities in the tourism and residential sectors.

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