Boosted by the annual Carnival, Rio de Janeiro’s hotel industry posted its highest monthly revenue per available room (RevPAR) on record, according to March preliminary data from CoStar.
March 2025 (year-over-year % change):
- Occupancy: 80.6% (+17.6%)
- ADR: BRL 1,227.18 (+86.1%)
- RevPAR: BRL989.06 (+118.9%)
The only month with higher average daily rate (ADR) in Rio was August 2016 during the Summer Olympics. That was the only other time the market’s monthly RevPAR eclipsed BRL900 as well.
Carnival 2025 took place between Friday, 28 February, and Saturday, 8 March, pushing Rio de Janeiro’s performance levels to highs in each of the three key performance metrics. The market’s occupancy (92.4%) and RevPAR (BRL 2,256.71) peaked on 2 March, whereas the highest ADR (BRL 2,451.74) was posted 3 March.
ADR remained above BRL 1,000 throughout the entire event.
Occupancy levels remained above the 70% mark throughout the entire month except for Sunday, 30 March (67.4%).
www.str.com
