PATA and Travel Unity, a charitable non-profit organisation dedicated to fostering diversity in travel and tourism through individual and community empowerment, have entered into a formal partnership through a Memorandum of Understanding.

Finalised in January 2025, the two-year MOU highlights a shared commitment to fostering a more inclusive, accessible, and equitable tourism industry while promoting sustainable growth across the Asia Pacific region.

“This partnership with Travel Unity reaffirms PATA’s dedication to creating a tourism industry that values diversity and provides opportunities for all,” said PATA CEO Noor Ahmad Hamid. “Together, we aim to drive meaningful change, ensuring that travel continues to serve as a powerful force for connection, empowerment, and progress.”

Under this collaboration, PATA and Travel Unity will work jointly on various initiatives, including the cross-promotion of events and activities, reciprocal speaking opportunities, and exclusive benefits for their respective members. These benefits include discounts, early bird deals, and enhanced support in connecting with qualified buyers.

Additionally, PATA and Travel Unity will officially commence collaboration in the human capital development realm by conducting workshops and cohort programmes for PATA's youth community. These initiatives will cover various topics such as sustainability, and diversity, equity, and inclusion (DEI), and aim to educate and empower the next generation of industry leaders. Through these efforts, both organisations focus on fostering a more diverse, inclusive, and skilled workforce, ultimately leading to long-term capacity-building efforts and stronger career pathways for young professionals in the travel and tourism sector.

Travel Unity Executive Director Roni Weiss said, "Travel Unity was founded on the belief that travel has the power to unite people of all backgrounds and identities. This partnership with PATA allows us to amplify the global impact of inclusive practices, bringing our mission more deeply into the Asia Pacific region. We are excited to collaborate with our friends at PATA to create opportunities that empower individuals and communities while driving meaningful progress in the travel industry."