ITB Berlin is setting new standards with its Travel Technology segment and will once again be the global hub for technological innovations in the travel industry.

From 4 to 6 March 2025 in Berlin, the World's Leading Travel Trade Show will feature even more wide-ranging and international displays and exhibitors from over 40 countries.

In six halls – 5.1, 6.1, 7.1c, 8.1, 9 und 10.1 – visitors can look forward to the full spectrum of technological solutions, while the popular eTravel Stage will again feature an impressive programme of panel discussions, keynote speeches and presentations.
In Halls 5.1 and 6.1 the focus is on prominent industry giants such as Amadeus and Sabre.

In addition, there will be a booth from Travelsoft, which also features the companies ATCORE Technology and traffics. Returning after several years is Ypsilon.net. Hotel software solutions are on show in Halls 7.1c, 10.1 and 8.1, with additional displays in Hall 9. Hall 6.1 is once again the main place to find startups and innovations, among them Startup Turismo from Italy, ICEX Espana and Business France, along with numerous co-exhibitors.

This year’s ITB Berlin above all sees a rise in exhibitors with eSim, AI and payment products. The global payment company VISA and Stripe, a complete payment package for online companies, are exhibiting at ITB Berlin in Hall 10.1 for the first time in 2025.

Read the full story here and more at 4Hoteliers.com/itb

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