In this feature series, GBTA’s Board of Directors share their views on topics that matter most to members, the industry, and the way forward for business travel and today’s guest author is GBTA Board President Mark Cuschieri. 

As we begin 2025, the global business travel industry stands at a pivotal juncture. The past year has shown the resilience and adaptability of our community, and we must continue to navigate a complex landscape marked by market volatility, political uncertainty and ongoing geopolitical tensions.

Despite these challenges, GBTA remains steadfast in its commitment to support our members and drive the industry forward.

Our strategy is very clear, focusing on defining the value of “travel for work,” advocating for sustainability and ensuring business travel maintains its strategic seat at the corporate table.

One major focus for 2025 is continuing emphasis on sustainability. It’s crucial to keep the momentum for people and planet from 2024, particularly with our Acceleration Challenge. Last year’s progress set a strong foundation for the future, and we must build on these achievements to drive further innovation and positive change in the industry.

We’re also committed to expanding member value, continuing our globalization efforts and investing in our resources. In 2024 our Daily News Brief boasted nearly 90,000 subscribers, a testament to the value and necessity of staying informed in our industry. Additionally, 67% of our active members logged onto our members-only online Hub, which highlights the importance of our resources and support.

Our volunteers continue to be the heart of GBTA. As we approach the Board elections, it’s essential to continue adding diversity, as different perspectives are vital for fostering innovation and addressing the complex challenges our industry faces. We encourage all eligible members to participate in the elections and contribute to shaping the future of GBTA.

As this is my last year as Board President, I’m committed to continue to support our amazing GBTA team. It’s been an honour to serve this incredible community, and I look forward to making more connections through our Chapters and regional conferences in Canada and APAC. These events provide invaluable opportunities for networking and learning.

As we face the opportunities and challenges of 2025, collaboration within the industry will be key. Our worldwide members will continue to seek our guidance, and we are solidly positioned to help. I remain confident in our ability to deliver value for all members and position GBTA for long-term, sustainable growth.