Hyatt announced a record pipeline of approximately 138,000 rooms as of year-end 2024, alongside a strategic brand realignment designed to enhance owner returns and accelerate growth.

By evolving its brand architecture into five distinct portfolios – Luxury, Lifestyle, Inclusive, Classics and Essentials – Hyatt is better positioned to serve the unique needs of its guests, customers, and owners, while aligning expertise and resources to deliver exceptional value.

“Hyatt’s growth and strategic brand evolution reflect our commitment to creating long-term value for owners and driving the performance of our hotels by delivering distinctive experiences for travelers”

"Hyatt’s growth and strategic brand evolution reflect our commitment to creating long-term value for owners and driving the performance of our hotels by delivering distinctive experiences for travelers," said Mark Hoplamazian, President & Chief Executive Officer, Hyatt. "By focusing on this evolution, we are not only enhancing guest satisfaction but also strengthening our hotels' success and competitive advantage, driving preference among owners, guests, customers and World of Hyatt members."

Lifestyle pipeline amplified through acquisition of Standard International

Amar Lalvani, former Executive Chairman of Standard International, now leads Hyatt’s new Lifestyle Group as its President & Creative Director, bringing increased focus to brand identities and performance across each lifestyle brand, further enhancing Hyatt’s leading position in the industry’s premier lifestyle segment. The recent acquisition of Standard International’s iconic The Standard and Bunkhouse Hotels brands as well as the recently launched The StandardX brand included 22 open hotels and more than 30 future projects with a signed agreement or letter of intent for the Lifestyle Portfolio.

Reinforcing Hyatt’s leadership in the lifestyle space, Hyatt has grown the portfolio’s total pipeline properties by nearly 50% year-over-year and the number of open hotels by over 20% year-over-year. Recent lifestyle openings in key markets include The StandardX, Melbourne; The Standard, Singapore; Hotel Saint Augustine which is in Houston and part of the Bunkhouse Hotels brand; The StandardX, Bangkok Phra Arthit, and Thompson Palm Springs.

“I’m excited to lead the newly formed Lifestyle Group during this pivotal time of growth and value-focused evolution,” said Lalvani. “Hyatt’s acquisition of the Standard International brands added a portfolio of highly differentiated brands made up of beloved, award-winning hotels across the globe as well as a wealth of creative talent. When combined with Hyatt’s existing portfolio of design-driven, culturally relevant lifestyle brands and global infrastructure, I could not be more optimistic about our ability to grow these brands in new markets, delivering unforgettable experiences for our guests and returns for our owners.”