ONYX has signed an agreement to manage Amari The Tide Bangsaen and the property, which is a significant transformation of The Tide Resort, and has been reimagined as Amari The Tide Bangsaen, is set to reveal its new look in the second quarter of 2025.

Located in Thailand in the Chonburi Province, a region poised for significant economic growth, especially in tourism, this property reflects Amari’s commitment to delivering exceptional experiences in Thailand’s most promising destinations. 

With a focus on enhancing the guest experience to create memorable moments for Thai and international tourists, it is set to cater to a wide range of traveller needs and preferences across leisure and business segments 

On 7 November 2024, a signing ceremony for a business partnership agreement to manage Amari The Tide Bangsaen was held between Five Leader Group Co., Ltd. and ONYX Hospitality Group at the property. Thanasit Khunplome, the owner’s representative, and Yuthachai Charanachitta, Chief Executive Officer of ONYX Hospitality Group, were present to sign the agreement, joined by executives from both organisations as witnesses. 

(Left to Right: Mr. Thanasit Khunplome and Mr. Yuthachai Charanachitta) 

Yuthachai Charanachitta, Chief Executive Officer of ONYX Hospitality Group, announced that Amari The Tide Bangsaen will be an exciting new addition to the Amari brand, bringing its signature hospitality and exceptional guest experiences to a region undergoing dynamic growth. 

The area, located in Eastern Thailand, has seen steady expansion in recent years, driven by the continuous development of infrastructure to support tourism and its capacity to host major international events, thanks to its comprehensive facilities. This positions  Amari The Tide Bangsaen as an appealing destination for Thai and international tourists seeking beachfront accommodation within close reach of Bangkok, just over an hour’s drive, and only 45 minutes from Pattaya city. In addition, Bangsaen is a strategic location offering quick access to key tourist attractions within the province, as well as popular local shops and restaurants, all just minutes away. 

Thanasit Khunplome, representing the owner of Five Leader Group Co., Ltd., said that the decision to rebrand the hotel from The Tide Resort to Amari The Tide Bangsaen marks a significant shift aimed at enhancing growth and competitiveness in the local market. This rebranding will also facilitate the city’s hosting of world-class sporting events, such as the Bangsaen Series, Ironman 70.3 Triathlon, and Bangsaen Grandprix Road Race, among others. 

“In addition, the Amari brand is a long-established name, well recognised among both domestic and international tourists, inspiring confidence in meeting our set goals. Previously, ONYX Hospitality Group handled marketing for The Tide Resort, demonstrating consistent business growth through its vision, as well as the capabilities of its management team and staff. This strong foundation affirms our confidence in the decision to rebrand from The Tide Resort to Amari The Tide Bangsaen today,” added Thanasit.  

Amari The Tide Bangsaen is situated directly opposite the renowned Bangsaen Beach, providing a tranquil beachfront retreat in the heart of the city. Easily accessible and surrounded by stunning natural scenery, the hotel offers a range of accommodation options, including deluxe rooms and suites, with a total of 154 rooms to cater to diverse needs and lifestyles.