ITB Asia 2024 achieves record breaking business appointments, solidifying its position as the must-attend event for travel professionals in APAC.
Asia’s leading travel trade show concluded with remarkable success, hosting over 45,000 business appointments, attracting more than 18,500 attendees from 85 countries, and featuring 1,950 exhibitors.
Additionally, over 1,400 high-quality buyers contributed to a dynamic business and networking environment. 160 top speakers shaped the future of travel at the ITB Asia Conference.
This year’s edition broke records with unprecedented growth and innovation, setting the stage for a groundbreaking 2025 edition. ITB Asia is poised to expand its highly popular Travel Tech Asia cluster next year, providing deeper insights into cutting-edge hotel technology. The dedicated platform will showcase the latest advancements in reservation systems, equipment, AI tools, CRM platforms, design, and sustainability initiatives — set to redefine the future of accommodation and guest experiences.
Read the full story at 4Hoteliers.com/itb