STB has inked a multi-faceted Memorandum of Understanding (MoU) with Expedia Group to boost tourism and cement Singapore’s status as a must-visit destination.
The partnership focuses on three key initiatives:
1/ A Joint global marketing campaign showcasing Singapore’s unique experiences, to increase visitor arrivals and spending
2/ Leveraging Expedia’s transformative technology to engage travellers, test new concepts, and simplify booking for Singapore adventures
3/ Collaborating with tourism partners to share insights and enhance Singapore’s marketing as a top destination
This partnership underscores STB’s commitment to revitalising Singapore’s tourism sector and redefining visitor experiences.
