The Tourism Authority of Thailand (TAT) is seeking partnerships with at least 11 international airlines in an effort to bolster rising and mature markets in the second half this year.
With the long-haul market projected to generate at least 770 billion baht this year from 10.8 million foreign arrivals, Siripakorn Cheawsamoot, TAT deputy governor for Europe, Africa, the Middle East and the Americas, said the agency plans to reinforce potential markets by using airlines in those regions that operate flights to Thailand.
He said the agency's marketing in the second half of the year would focus on two potential groups: rising and mature markets.
Among the long-haul markets, the six rising markets that posted a significant increase in the first five months of 2024 were: Poland (65.2%), Italy (48%), Saudi Arabia (27.6%), Denmark (26%), Canada (23%) and Kazakhstan (17.6%).
The five mature markets that recorded gains during the same period that need to be maintained comprise: France (38.7%), Germany (32%), the UK (22.6%), Russia (14.8%) and the US (14.3%).
As of May 29, the summer flight slots for most markets already exceeded pre-pandemic capacity, led by the Middle East with a recovery rate of 141%, followed by Europe (103%) and Africa (81.3%).
(source)