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The Hoxton shakes up Vienna with new opening
Tuesday, 2nd April 2024
Source : Ennismore

Primed to show guests from near and far a less classical side of what is often considered a traditional European city, The Hoxton feels playful and elegant, with lashings of mid-century Austrian design flair, paired with The Hoxton’s signature warm and layered design aesthetic.

Set In A Marble-Clad Modernist landmark building, The Hoxton promises something completely new for locals, with its Cuban-inspired rooftop bar with unbeatable city views, glistening pool, French-by-way-of-New-York bistro, Bouvier, basement cocktail bar, 196 homely bedrooms, and exciting, atmospheric event spaces, including The Hoxton’s largest space to date, The Auditorium. 

DESIGN
AIME Studios, Ennismore’s in-house design studio, is responsible for the interiors, which are inspired both by Carl Appel’s mid-century aesthetic and the iconic Wiener Werkstätte movement. The architectural heritage of the Appel-designed 1950s building served as a key starting point for the hotel’s interior design scheme, and has been carefully preserved and celebrated. The expansive, light-filled double-height lobby is framed by the original travertine-clad walls and terrazzo flooring, and dressed with ruby red sofas, statement 1950s-inspired armchairs, lush greenery, and mid-century lighting. A dramatic back-lit staircase to the rear of the lobby adds a touch of drama to the space, which was formerly home to the Austrian Chamber of Commerce.

ROOMS
The 196 bedrooms come in classic Hox categories including Shoebox, Snug, Cosy and Roomy. Each guestroom shows references to early 20th-century Austrian design, from the geometric patterned curtains influenced by iconic Wiener Werkstätte fabrics, to the statement ruched headboards inspired by renowned architect Adolf Loos’ inimitable style.

BOUVIER
Bouvier is a relaxed all-day modern bistro that comfortably straddles the old and the new, with an elevated menu of produce-led, New York meets European food with creativity and sass. Brought to life by Ennismore’s Carte Blanched studio, the menu has been carefully curated in partnership with Jeremiah Stone and Fabián von Hauske Valtierra, the duo behind New York’s infamous Wildair.

The restaurant itself, tucked off to the right of the lobby, is a bold space with a checkerboard terrazzo floor, deep red wall panelling, 1950s-inspired custom seating, and open kitchen. Launching at the front of the property just in time for spring, Bouvier’s sprawling terrace out the front with fringed parasols, tiled table-tops and greenery, is the perfect spot for a spritzes, iced coffees and leisurely lunches.

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