Improved air connectivity and seat capacity are helping to make travel easier, both regionally and internationally, as airlines respond to traveller demand.

Plus, interest in Asia-Pacific destinations is continuing to accelerate from its popularity surge last year.

2023-2024 Destination & Booking Insights. 

As travel continues to flourish, how can providers and destinations meet the demand and propensity to travel in 2024?

In this edition of Skyscanner Horizons, we share the latest travel industry and traveller behaviour trends that we’re seeing on a global and regional level.

Blending our own search and booking data with a survey of 18,000 travellers worldwide, this report provides a unique forward-looking view of changing traveller attitudes, including spend, destination type and booking behaviour.

Travel is a top priority in 2024

The global travel industry has made big strides this year, despite operational challenges like staffing and capacity restraints, as well as facing disruption from extreme weather conditions.

In aviation, there’s been progress in restoring domestic and international air connectivity. In several markets, seat capacity is nearing and, in some cases, exceeding pre-pandemic 2019 levels, as airlines strive to meet sustained traveller demand.

At the same time, some destinations, such as Spain, have seen a surge in international tourism numbers, reporting record visitors.

The Skyscanner take: 'Travellers are letting culture drive their decision-making'

In Asia-Pacific, where many destinations were slower to re-open to travellers compared to in other regions, demand is accelerating as routes and connections are restored.

We’re seeing that, against a backdrop of higher average fares vs pre-pandemic, travel remains a top priority. People are continuing to ring-fence their travel budget and invest their discretionary spend in leisure trips through 2023 and into 2024.

More than ever, travellers are searching for cultural experiences in 2024. From gig trippers catching their favourite band or artist abroad, to celebration vacationers creating memorable milestone moments away, travellers are letting culture drive their decision-making.

Download the report here