The 2024 Global Travel Trends Report uncovers the driving forces behind why people are traveling right now.1
While the preferences and motivations of global travelers vary nationally, generationally, and otherwise, one thing remains clear: they intend to make the most of their trips this year.
Top ways consumers are approaching booking their travel in 2024:
Nearly three-quarters of global respondents are into sports, with 71% considering themselves either a “huge” or casual fan. And as easy as it is to watch from your living room, 37% have plans to travel for sports this year. Of those, 38% will average trips of 6 hours or more
Why are these fans going the extra mile in 2024? The driving forces include: watching a favorite sports team in person (35%), witnessing a big sports or cultural event (34%), and seeing a favorite athlete (20%).
"People are traveling to make memories in 2024. While everyone’s motivation for booking a trip is unique – whether it’s taking a solo getaway to recharge or embarking on an expedition cruise or safari – the trips that are trending are sure to be transformative, and our American Express Travel Consultants are here to build dream itineraries and help every step of the way.” - AUDREY HENDLEY, President of American Express Travel
Read the full report here
1 This poll was conducted between January 31 – February 8, 2024 among a sample of 2,005 US Adults, 1,007 Australia Adults, 1,002 Canada and UK Adults, 1,002 Japan Adults, 1,006 Mexico Adults and 1,005 India Adults who have at least a $50k+ income equivalent and typically travel at least once a year. The interviews were conducted online. Results from the full survey have a margin of error of plus or minus 2-4 percentage points. Some geographies may be weighted with fewer variables depending on local census data availability.
